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Identify : basic principles of identity design in the iconic trademarks of Chermayeff & Geismar Preview this item
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Identify : basic principles of identity design in the iconic trademarks of Chermayeff & Geismar

Author: Ivan Chermayeff; Thomas H Geismar; Aaron Kenedi; Chermayeff & Geismar.
Publisher: New York, NY : Print Publishing, ©2011.
Edition/Format:   Print book : English : 1st edView all editions and formats

Part teaching guide, part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, this book describes the art and practice of trademark design.  Read more...

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Ivan Chermayeff; Thomas H Geismar; Aaron Kenedi; Chermayeff & Geismar.
ISBN: 9781440310324 1440310327
OCLC Number: 767530840
Notes: Includes index.
Description: 250 pages : chiefly color illustrations ; 28 cm
Contents: Preface / Isaac Mizrahi --
Foreword : Chermayeff & Geismar, the firm / Steven Heller --
Introduction : A consistent approach in a changing world --
LIbrary of Congress --
National Broadcasting Company --
Armani Exchange --
9 West 57th Street --
WGBH Channel 2 --
WGBH Educational Foundation --
Chase Manhattan Bank --
Do@ --
National Aquarium in Baltimore --
The Tennessee Aquarium --
Osaka Aquarium Kaiyukan --
Lisbon Aquarium --
New England Aquarium --
Showtime Networks --
Centro --
American Republic Insurance --
Brennan Center for Justice --
Barneys New York --
Public Broadcasting Service --
Half the Sky --
Nissay --
Turkish Leather Council --
Pera Museum --
Conservation International --
El Mall --
Alliance for Downtown New York --
Public Spaces NYC --
Hearst Corporation --
The Museum of Modern Art --
Mount Sinai --
CB Richard Ellis --
Factset Research Systems --
MacArthur Foundation --
Graphic Arts USA --
JFK Presidential Library and Museum --
RFK Center for Justice & Human Rights --
Women's Tennis Association --
GF Business Equipment --
Environmental Protection Agency --
Owens-Illinois --
Rockefeller Center --
Best Products --
Kaya Group --
Merck & Co. --
Burlington Industries --
Time Warner Cable --
Old Chatham Sheepherding Company --
Scripps-Howard --
St. Joe Company --
Grey Advertising --
The Jewish Conversation --
The Electric Circus --
Gemini Consulting --
Poets House --
Bank of Taipei --
Jonathan Rose Companies --
The New School --
Karsan Automotive --
Princeton University Press --
National Geographic --
New York University --
New Leaders --
SEW Infrastructure --
Museum of Contemporary Art, LA --
White House Conference on Children --
Young Audiences --
Big Apple Circus --
Univision --
Beehouse --
Dime Savings Bank of New York --
Harvard Maintenance --
Hirshhorn Museum --
Koç Holding --
Arçelik --
Aygaz --
Tüpraş̧ --
Opet Petroleum --
Rahmi M. Koç Industrial Museum --
Koç University --
HarperCollins Publishers --
Amesco --
The Parkhouse --
Screen Gems --
American Revolution Bicentennial --
MoMA 50th Anniversary --
Armani Exchange 20th Anniversary --
Milwaukee Institute of Art & Design --
Pilobolus Dance Theatre --
Shinsegae Corporation --
Xerox Corporation --
Pan American World Airways --
Smithsonian Institution --
Mobil Oil Corporation.
Responsibility: [edited by Aaron Kenedi].
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Publisher Synopsis

"Chermayeff & Geismar, one of America's most historic design firms, has touched so many businesses and institutions with its signature brand of graphic modernism that New York's streetscape wouldn't Read more...

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